Editorial category
SEO
Research suites and on-page editors for search. Data coverage and the job the tool actually does decide the order.
Editorial Ahrefs and Semrush are research suites. Surfer is an on-page editor. They are not substitutes, which is why all three can rank.
Ranked
Editorial rank. This vendor also has a paid placement elsewhere on the site.
Paid placement in SEO
SponsoredPaid placement. Sponsored and Featured modules are sold separately from editorial rankings and are always labelled.
- SponsoredNot an editorial rank
Surfer
Surfer for on-page drafts beside your research suite.
Visit SurferAffiliate link. Agent Delta may earn a commission if you sign up or buy through this link, at no extra cost to you. Affiliate relationships do not change editorial rank. The seeded URL is the official site. Replace it with your network tracking link before going live so visitors are not sent through a dead redirect.
Longer buying guide: Best AI tools for SEO